Marketing teams and agencies have traditionally leaned on freelancers for their specialized skills and adaptability, which have become increasingly vital in today's complex and resource-constrained environment. At the same time, there’s been a surge in the number of people turning to freelancing for its flexibility, income potential, and work-life balance.

In our third year of conducting this research, we focused on discovering how freelancers and the organizations that hire them are really feeling and where there’s room to enhance the relationship to make better, more successful blended teams. We think this report will challenge some of your assumptions and help foster a more robust, empathetic, and collaborative workforce for marketing success.

With company respondents reporting that freelancers represent over 1/3 of their marketing workforce and their largest budget allocation for outside marketing help, it’s worth understanding how to improve this essential partnership.

In this report you'll learn: 

How freelancers and companies generally feel about teaming up today and in the future.

How freelancers and companies assess one another to find the right match and what this means for each.

Ways that freelancers and companies can tackle the core process challenges to improve blended team performance. 

New opportunities to tap into the breadth and depth of the freelancer talent pool to build more flexible, fit-for-purpose teams.